Tokyo 2020’s bid logo symbolises the world united as one, the aspirations behind the dream of bringing the 2020 Games to Tokyo, and the hosting of a global festival dedicated to sport, culture and world peace.
The logo comprises an arrangement of cherry blossoms, Japan’s most celebrated flower, and supports the efforts of Tokyo as its bid to host the 2020 Olympic and Paralympic Games. The logo has been designed to symbolise the concepts of friendship and peace, and the floral motif expresses the feelings of deep gratitude inherent in Japan’s sending of cherry blossom trees to all parts of the world.
In addition to the Olympic colours of red, blue, yellow and green, the design incorporates the traditional Japanese Edo purple, a colour that featured prominently in cultural festivals, events, etc. in Japan’s Edo period (1603-1867). Each individual petal and the circular wreath shape of cherry blossoms represent the interconnectivity and interdependence of the world.
As the wreath has no beginning and no end, the logo also signifies the concepts of eternity, happiness and a continuous unbroken cycle. The design also embodies the strength of feeling that underpins Tokyo’s bid to bring the Olympic and Paralympic Games back to Japan for the first time since 1964, and the firm conviction that the Games will serve as a catalyst for the reinvigoration and regeneration of the whole of Japan.
The logo was designed by Ai Shimamine, a Japanese student in a competition to submit logo designs for the bid. Her winning entry was selected by a panel of judges comprising Tokyo 2020 CEO Masato Mizuno, award-winning designer Kashiwa Sato, and leading script writer Kundo Koyama.
Tokyo 2020 President, Tsunekazu Takeda, commented on the logo:
“It symbolises the concepts of friendship, peace, eternity, happiness and unity, concepts that we hold most dear. The designer has even been able to create the logo in the form of a flower that, in itself, is an internationally recognised symbol of Japan. I look forward to seeing the logo proudly displayed across Tokyo and the whole of Japan as we at Tokyo 2020 strive to bring the Olympic and Paralympic Games to Tokyo in 2020.”